Manage your Google reviews and your online reputation with INOU AI.
For any business with a Google Business Profile — a shop, a restaurant, a practice, a service company or a group with many locations — INOU Reputation brings the Google reviews of all your locations into InouMetrix, drafts replies with INOU AI, flags negative reviews and tracks your rating over time, with a person in charge whenever it matters.
Private beta · access coming. INOU Reputation is built and open to a few pilot organizations only: it is first validated in real conditions with a pilot location — reading reviews, then replies approved one by one — before it opens to customers. This notice will disappear the day it opens.
How do you reply to Google reviews automatically with AI?
Connect your Google Business Profile to InouMetrix, then choose one of three modes for each location: off (you reply yourself, or ask INOU AI for a draft), with approval (INOU AI drafts, a person approves before it is published), or automatic (INOU AI publishes replies to the reviews that meet your rules). Even in automatic mode, a negative review or a sensitive subject always waits for a person. Every location starts in “off” until you choose otherwise.
What INOU Reputation does.
Google Business Profile connection
You authorize InouMetrix with Google using the account that manages your profiles, then pick the locations to follow. Access tokens stay on our servers, never in the browser, and you can remove the access at any time, in InouMetrix or in your Google account.
All your reviews in one place
One review inbox for all your locations: filter by location, platform, status (to handle, draft, awaiting approval, answered) and priority, search the text, and open the original review in one click.
Replies written with INOU AI
INOU AI drafts a reply in the language of the review (French and English by default), in the tone you choose (professional, warm or your own), with your signature, the length you want and your instructions. You edit it freely before publishing — editing a draft uses nothing.
Automation you control
Minimum rating for automatic publishing, delay before publishing, working hours, forbidden phrases, temporary instructions (a promotion, a closure): every setting is versioned. An automatic reply counts only once it is actually published.
Negative reviews never slip through
Every review gets a priority (normal, high, critical) and a sentiment reading. A negative review is never published without a person’s approval, and it waits in “Negative reviews to handle” until someone takes care of it.
Reputation analytics
Average Google rating, total reviews, new reviews, unanswered reviews, negative reviews to handle, average response time and a six-month trend, by platform and by location. A Google star rating is never averaged with a Facebook recommendation.
Several locations
Each location has its own settings and its own automation mode; you see them separately or together. If your Google profiles are already managed by Inoubo, InouMetrix detects it and publishes nothing in its place without a confirmed transfer. Pro adds per-location instructions, comparisons between locations, exports and alert routing.
Less work by hand.
What you did profile by profile, INOU Reputation brings together. A person keeps the decision on what matters.
Opening each profile to find new reviews
With the module: One review inbox for all your locations, filtered by status, priority and location.
Writing every reply from a blank page
With the module: INOU AI drafts a reply in the review’s language, with your tone and signature; you edit it or approve it.
Remembering the negative reviews still unanswered
With the module: They stay in “Negative reviews to handle” until a person takes care of them.
Compiling ratings and response times in a spreadsheet
With the module: Average rating, unanswered reviews, average response time and six-month trend, computed by location.
Request access to the INOU Reputation beta
INOU Reputation is open to a few pilot organizations. Leave your email: the team will write to you when a spot opens for your business.
No date is promised. Your free InouMetrix account is available today.
Google first, other platforms as their APIs allow.
INOU Reputation reads and replies only through the platforms’ official APIs — never by copying their pages. Here is what each one allows today.
- Google Business ProfileBuilt — in pilot validationReading reviews and replying through the official API, built into InouMetrix.
- Facebook (recommendations)Not possible by APIMeta removed reading recommendations from its API in 2025; replying was never possible. Replies are made in Facebook.
- TrustpilotLaterPossible later, with a Trustpilot subscription that includes API access.
- YelpLaterPartial reading possible later (a few excerpts per business); no replies through the public API.
- TripadvisorLaterPartial reading possible later (a few recent reviews); replies are made in the Management Center.
- Booking.comLaterReview API reserved for partners certified by Booking.com.
- AirbnbNot possible by APINo public API.
- OpenTableNot possible by APIAPI reserved for partners approved by OpenTable.
Plans: what is included.
Quotas are read from the InouMetrix plan catalogue: when a plan changes, this page changes with it.
Free
Not included
- No INOU Reputation in this plan
Basic
INOU Reputation included
5automatic AI replies per day10on-demand AI drafts per day- 5 automatic AI replies per day and 10 on-demand AI reply drafts per day
- Unlimited manual replies
Pro
INOU Reputation included
- AI replies with no daily commercial cap*
- Unlimited manual replies
- Per-location instructions, comparisons, exports and alert routing
* Subject to the limits of the APIs and social networks, and to InouMetrix’s fair use policy. A daily technical safeguard (costs, abuse, provider quotas) applies to every plan.
Compare every planWho it is for.
Any business with a Google Business Profile — and those with several.
Restaurants
Reply quickly after a busy service, thank regular customers, and answer a complaint about waiting time before it sits unanswered for a week.
Retail stores
Follow each store on its own, spot the one whose rating is slipping, and reply in your brand’s voice.
Service businesses
Thank customers after every job, and answer an unhappy customer calmly, with a person approving the reply.
Hotels and lodging
Reply to Google reviews in French or English, following the guest’s language. Booking.com and Tripadvisor: see the limits of their APIs below.
Professional offices
Clinics, firms, offices: sober replies, framed by your forbidden phrases and your instructions, and a person approves anything sensitive.
Car dealerships
Sales and service on one profile or several: each dealership followed on its own, and when Inoubo already manages your reviews, InouMetrix respects it.
Frequently asked questions.
How do you manage the Google reviews of several locations?
Connect each location’s Google Business Profile once; INOU Reputation shows them in one inbox, filterable location by location, with analytics per location and for all of them together. Each location keeps its own tone, rules and automation mode. Pro adds per-location instructions, comparisons between locations, exports and alert routing.
Which software should you use to manage a business’s reputation?
Choose a tool that reads your reviews through the platforms’ official APIs, lets a person approve what matters, and shows your rating next to your other numbers. INOU Reputation does this for Google Business Profile inside InouMetrix, next to your advertising, website and social media analytics. If your main reviews are on Yelp, Tripadvisor or Booking.com, replies are still made in their own tools: their public APIs do not allow it.
Can you manage Google reviews and YouTube from one platform?
Yes: INOU Reputation and INOU YouTube Studio live in the same InouMetrix workspace, next to your dashboards. INOU YouTube Studio is included in the Pro plan.
How many AI replies are included?
INOU Reputation is included in the Basic and Pro plans. Basic: 5 automatic AI replies per day and 10 on-demand AI reply drafts per day; Pro: AI replies with no daily commercial cap. Replies you write yourself are never counted. The Free plan does not include it.
Does INOU AI publish replies without my approval?
Only if you turn on automatic mode for a location, and only for the reviews that meet your rules (minimum rating, hours, language). Negative reviews and sensitive subjects always wait for a person. By default, automation is off.
Can I reply to Facebook recommendations?
Not from InouMetrix. Meta removed recommendations from its Graph API in 2025 (version 22.0), and replying was never possible through the API. You reply in Facebook; InouMetrix can show your Page’s overall rating.
Is INOU Reputation available today?
Not yet. The module is built, but it is first validated in real conditions with a pilot location — reading reviews, then replies approved one by one — before it opens to customers. We do not promise a date. The day it opens, the “Private beta” or “Coming soon” notice disappears from this page and the module appears in the accounts of the plans that include it.
Your reviews, answered on time.
Create your InouMetrix account for free, compare the plans, and follow INOU Reputation from your workspace.
INOU Reputation: coming soon.