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Google Analytics 4Available (beta)

Google Analytics 4 dashboard

The sessions, users, conversions and traffic sources of your Google Analytics 4 properties, readable at a glance and placed next to your campaigns.

InouMetrixGoogle Analytics 4 data in InouMetrix

Metrics

  • Sessions
  • Users
  • Active users
  • New users
  • Page views
  • Events
  • Conversions
  • Engaged sessions
  • Total engagement time
  • Online revenue
  • Engagement rate
  • Bounce rate
  • Average engagement time

Breakdowns

  • Date
  • Hour
  • Channel group
  • Source / medium
  • Source
  • Medium
  • Campaign
  • Landing page
  • Page
  • Device
  • Country
  • City
  • Event name

What you track with Google Analytics 4

Where your visitors come from

Break down by source, medium, campaign, landing page, page, device, country or city, and follow engagement: engaged sessions, engagement rate and time.

Several properties

Connect all your GA4 properties: each stays separate, or added up when you decide.

Two years of history

Up to two years imported when you connect. The latest days stay provisional until Google Analytics has finished them: they are read again.

Connect it in four steps.

  1. Create your InouMetrix account: the Free plan asks for no credit card.
  2. In Connexions, choose Google Analytics 4 and authorize read-only access with your Google account.
  3. Choose the properties to sync.
  4. Add a widget: choose the account, the campaign, the metric and the chart.

Good to know

  • Google limits the number of requests per property and per project; very detailed reports can be slower.
  • When a breakdown has too many values, Google groups the rarest under “(other)”.
  • The latest days stay provisional until Google Analytics has finished processing them.
  • “Users” counts everyone who came; Google’s own screen shows “Active users”, which excludes visits with no interaction. Both are offered — use “active” to match Google’s number.
  • “Online revenue” only counts purchases made on the site. A sale closed by phone or in the showroom never appears there — it is not the company’s revenue.

Google Analytics 4, beyond its own numbers

  • InouMetrix Analytics · early access

    Metrics no platform gives alone, with Google Analytics 4:

    • Cost per session
    • Cost per new user
    • Cost per user
    Learn more
  • InouMetrix AI

    Ask about Google Analytics 4’s numbers: InouMetrix AI compares them with the previous period and cites each one.

    Learn more
  • Reports

    Google Analytics 4 widgets go out in your PDF, Excel or Word reports, in one click or scheduled (Basic and Pro plans).

    Learn more

To start: Google Analytics dashboard, a free, ready-to-use template.

Frequently asked questions.

Does InouMetrix change my Analytics settings?

No: the access asked of Google is read-only.

Why a “(other)” row?

When a breakdown has too many values, Google groups the rarest under “(other)”; InouMetrix shows what Google returns.

Your Google Analytics 4 dashboard, in minutes.

Create your account, connect your accounts, add your widgets. The Free plan never expires.