Google Ads dashboard
Your Google Ads campaigns in a clear dashboard: cost, clicks, conversions, cost per conversion and ROAS, account by account or added up, next to the rest of your marketing.
Google Ads data in InouMetrixMetrics
- Cost
- Impressions
- Clicks
- Conversions
- Conversion value
- Video views
- CTR
- CPC
- CPM
- Conversion rate
- Cost / conversion
- ROAS
Breakdowns
- Date
- Hour
- Campaign
- Ad group
- Ad
- Device
- Network
- Purchased keyword
- Search query
- City
- Province or region
What you track with Google Ads
By campaign, ad group or ad
Break each metric down by campaign, ad group, ad, device or network, and limit a widget to the campaigns you care about.
Several accounts, never mixed
Connect all your Google Ads accounts. A widget reads the account you choose; several accounts are added up only if you decide so, and the widget says it.
Two years of history, re-read for three days
Up to two years of history imported when you connect. Google corrects conversions for three days: those days are read again at every sync.
Try it: one precise account, one campaign, one chart.
Google AdsFord GranbyVéhicules neufsConversionsIndicator
Conversions
Ford Granby · Véhicules neufs · last 30 days
The widget is computed by InouMetrix’s engine, as in the app, on demonstration data.
Connect it in four steps.
- Create your InouMetrix account: the Free plan asks for no credit card.
- In Connexions, choose Google Ads and authorize access with the Google account that manages your ad accounts.
- Tick the Google Ads accounts to sync. You need at least “Read only” access to the account: “Email only” access gives no data.
- Add a widget: choose the account, the campaign, the metric and the chart.
Good to know
- Numbers are synced every hour; the list of campaigns and ad groups, with their status, once a day.
- Google corrects conversions for 3 days: those days are read again at every sync.
Google Ads, beyond its own numbers
InouMetrix Analytics · early access
Metrics no platform gives alone, with Google Ads:
- Total ad spend
- Combined CPC
- Combined CPM
- Combined CTR
- Combined cost per conversion
InouMetrix AI
Ask about Google Ads’s numbers: InouMetrix AI compares them with the previous period and cites each one.
Learn moreReports
Google Ads widgets go out in your PDF, Excel or Word reports, in one click or scheduled (Basic and Pro plans).
Learn more
To start: Google Ads dashboard, a free, ready-to-use template.
Frequently asked questions.
Can InouMetrix change my Google Ads campaigns?
No. InouMetrix reads your numbers; nothing changes in your campaigns unless a person decides it.
How often are the numbers updated?
Every hour. The list of campaigns and ad groups, with their status, once a day.
Can I see cost per conversion and ROAS?
Yes: InouMetrix computes them from your accounts’ cost, conversions and conversion value.
Your Google Ads dashboard, in minutes.
Create your account, connect your accounts, add your widgets. The Free plan never expires.