Marketing analytics, channel by channel and side by side.
Analyze Google Ads, Meta Ads, Google Analytics 4 and Search Console together: compare platforms, periods, years, properties and sites, with the gap computed and explained.
What is marketing analytics?
The analysis of marketing results from each channel’s data: what each channel costs, what it brings and how it moves. Cross-channel, it puts those channels side by side to find where the budget works best.
Compare what really matters.
InouMetrix doesn’t just display your numbers: it crosses them. Two platforms, two periods, two years, two properties or two sites, side by side, with the gap computed.
Google Ads
- Spend
- $8,420
- Conversions
- 312
- Cost per conversion
- $26.99
- Click-through rate
- 4.8%
Meta Ads
- Spend
- $4,310
- Conversions
- 118
- Cost per conversion
- $36.53+35%
- Click-through rate
- 1.9%
InouMetrix AI
A conversion costs $26.99 on Google Ads and $36.53 on Meta Ads: +35% for Meta. Meta is still useful for reach (148,000 impressions); for conversions, the budget works harder on Google.
Last week
- Spend
- $1,980
- Clicks
- 1,010
- Conversions
- 74
- Cost per conversion
- $26.76
This week
- Spend
- $2,105
- Clicks
- 1,098
- Conversions
- 62
- Cost per conversion
- $33.95+27%
InouMetrix AI
Clicks are up (+8.7%) but conversions fell, from 74 to 62: the cost per conversion goes from $26.76 to $33.95. The gap happens after the click. Worth a look: the landing pages.
January to August 2025
- Sessions
- 41,600
- Clicks in Google
- 12,400
- Conversions
- 1,610
- Conversion rate
- 3.9%
January to August 2026
- Sessions
- 48,200
- Clicks in Google
- 16,900
- Conversions
- 1,930
- Conversion rate
- 4.0%+3.5%
InouMetrix AI
From January to August, sessions grow +16% and clicks in Google +36%: organic search grows faster than the rest. The conversion rate holds (3.9%, then 4.0%): the added visits convert just as well.
Property A
- Ad spend
- $5,200
- Website visits
- 9,800
- Leads
- 146
- Cost per lead
- $35.62
Property B
- Ad spend
- $4,650
- Website visits
- 10,400
- Leads
- 88
- Cost per lead
- $52.84+48%
InouMetrix AI
B gets more visits (10,400 against 9,800) but 88 leads against 146: a lead costs $52.84 there, against $35.62 for A. Worth a look: what stops B’s visitors before the form.
Site A
- Sessions
- 22,400
- Clicks in Google
- 8,900
- Conversions
- 610
- Conversion rate
- 2.7%
Site B
- Sessions
- 15,100
- Clicks in Google
- 3,200
- Conversions
- 520
- Conversion rate
- 3.4%+26%
InouMetrix AI
Site A draws more visits (22,400 against 15,100), mostly from Google (8,900 clicks against 3,200). But B converts better: 3.4% against 2.7%. Worth a look: what B’s pages do differently.
Example; demonstration figures.
Analyzing every channel with InouMetrix
All your channels, one reading
Paid advertising, website traffic, organic search and social media in one dashboard, each widget on its own accounts.
Compare platforms
With the Pro plan, the “Compare” widget puts two to four platforms, accounts or campaigns side by side, and computes their gaps.
Compare periods and years
On every plan, a widget compares itself with the previous period, month, quarter or year, or the same period last year.
KPIs computed properly
A cost per conversion or a click-through rate is computed on each side’s totals, never by adding rates; a total of several accounts always says so.
Google Analytics 4 attribution
In a comparison, a platform’s GA4 sessions are tied to its sources and mediums, confirmed by a person: it is GA4’s attribution, not the platform’s claim.
Properties and sites
Two locations, two brands or two sites on the same metrics, or the whole group added up when you decide.
The sources it reads
Connected in the app, read-only.
Frequently asked questions.
Which channels can I analyze?
Google Ads, Meta Ads, Google Analytics 4, Search Console, Facebook and Instagram, plus your own data through the custom API or incoming webhooks.
Are Google Ads and Meta numbers comparable?
They are put side by side as each platform counts them. To compare what really reaches your website, a comparison can rely on Google Analytics 4 attribution.
Can I compare this year with last year?
Yes, on every plan, within each source’s imported history (up to two years for Google Ads).
Your first dashboard, in a few minutes.
Create your InouMetrix account: the Free plan never expires, and no credit card is needed.