Your own metrics, computed across all your sources.
InouMetrix Analytics combines your platforms’ numbers to compute the ones none of them gives alone: the real cost of a visit, the cost of a lead across platforms, each channel’s share of your spend.
(Google Ads cost + Meta Ads cost) ÷ GA4 sessions
$2.14
What is InouMetrix Analytics?
The part of InouMetrix that builds custom metrics from one or several sources — sums, ratios, percentages, comparisons — and shows them like any widget. It is in early access: open by invitation for now.
What InouMetrix Analytics does
Metrics made of several sources
Add up Google Ads and Meta Ads spend, divide by Google Analytics 4 sessions: the metric is computed on the accounts you choose, for the dashboard’s period.
Ratios computed on totals
A rate is computed on the period’s totals, never by adding or averaging rates: a month’s cost per conversion is the month’s cost divided by its conversions.
A library to start from
Ready recipes, to use as they are or adapt, and your own, kept for your organization.
Depending on your plan
Free: metrics from one source. Basic: metrics combining several platforms. Pro: platform comparison, and InouMetrix AI creating and analyzing a metric on request.
Three metrics no platform gives alone
Real cost per visit
(Google Ads cost + Meta Ads cost) ÷ GA4 sessions
What a website visit really costs, across paid channels.
Cost per lead, all platforms
(Google Ads cost + Meta Ads cost) ÷ (Google Ads conversions + Meta Ads leads)
One acquisition cost, where each platform gives its own.
Google’s share of spend
Google Ads cost ÷ (Google Ads cost + Meta Ads cost)
Where your budget goes, as a percentage, period after period.
The sources it reads
Connected in the app, read-only.
Frequently asked questions.
How do I get access?
During early access, Analytics opens organization by organization. Create your account, then ask our team from Aide et support (help and support) in the app.
Does a computed metric change my accounts?
No. InouMetrix reads your platforms; a computed metric is a calculation on those numbers, nothing more.
Does InouMetrix AI know my metrics?
With the Pro plan, InouMetrix AI can create a metric from your description and analyze it, citing the numbers it is made of.
Your first dashboard, in a few minutes.
Create your InouMetrix account: the Free plan never expires, and no credit card is needed.