Meta Ads dashboard
The cost, reach, clicks, leads and cost per lead of your Meta Ads campaigns, on Facebook and Instagram, in the same dashboard as your other platforms.
Meta Ads data in InouMetrixMetrics
- Cost
- Impressions
- Reach
- Clicks
- Link clicks
- Landing page views
- Conversions
- Conversion value
- Leads
- Video views
- CTR
- CPC
- CPM
- Landing page rate
- Cost / link click
- Frequency
- Conversion rate
- Cost / conversion
- ROAS
- Cost / lead
Breakdowns
- Date
- Campaign
- Ad set
- Ad
- Placement
- Device
What you track with Meta Ads
By campaign and by ad set
Break down by campaign, ad set, ad, placement or device, and limit a widget to the campaigns that matter.
Several ad accounts
Connect your Meta ad accounts: each separate, or added up when you decide.
Two years of history
Up to two years imported. Meta’s attribution windows change results for several days: those days are read again.
Connect it in four steps.
- Create your InouMetrix account: the Free plan asks for no credit card.
- In Connexions, choose Meta Ads and authorize access with your Facebook account.
- Choose the ad accounts to sync.
- Add a widget: choose the account, the campaign, the metric and the chart.
Good to know
- Requires Meta’s app review (advanced access to ads_read) and business verification.
- Attribution windows change results after the fact for several days.
- A heavily broken-down period is read up to 25,000 rows; beyond that the sync says so instead of truncating in silence.
- “Clicks” counts every click on the ad — the link, but also likes, comments and “see more”. To compare with Google Ads, use “Link clicks”.
- Conversion value only exists if the account tracks purchases. Without it, ROAS is not shown for that account rather than reading zero.
Meta Ads, beyond its own numbers
InouMetrix Analytics · early access
Metrics no platform gives alone, with Meta Ads:
- Total ad spend
- Combined CPC
- Combined CPM
- Combined CTR
- Combined cost per conversion
InouMetrix AI
Ask about Meta Ads’s numbers: InouMetrix AI compares them with the previous period and cites each one.
Learn moreReports
Meta Ads widgets go out in your PDF, Excel or Word reports, in one click or scheduled (Basic and Pro plans).
Learn more
To start: Meta Ads dashboard, a free, ready-to-use template.
Frequently asked questions.
Can InouMetrix change my Meta ads?
No. InouMetrix reads your results; nothing changes in your campaigns unless a person decides it.
Why do yesterday’s results change?
Meta attributes results after the fact, for several days; InouMetrix reads those days again to show Meta’s numbers.
Your Meta Ads dashboard, in minutes.
Create your account, connect your accounts, add your widgets. The Free plan never expires.