Marketing intelligence, from your data to the decision.
A marketing intelligence platform does not just display your numbers: it brings them together, compares them, computes the ones that matter and tells you what changed. That is what InouMetrix does, in six steps.
What is a marketing intelligence platform?
A tool that brings a business’s advertising, analytics, SEO and social data together, relates them to one another and draws explanations from them that help decide. Where a dashboard shows numbers, marketing intelligence answers “what changed, and what should I look at?”.
From your data to the right decision.
InouMetrix brings your sources together, computes the metrics that matter, compares your periods and your channels, spots what changes and explains what to do next.
- Connect
- Understand
- Compare
- Analyze
- Explain
- Act
Your sources
- Google Ads
- Meta Ads
- Google Analytics 4
- Search Console
- Inoubo, API, webhooks
Real cost per visit =
Google Ads cost+Meta Ads cost÷GA4 sessions
$2.14−8.4%
against the previous 30 days
InouMetrix AIGoogle Ads conversions fell 18% (68 fewer, 54 of them on “Brand — Search”), while cost rose 12%. Worth a look: that campaign’s bids.
- Insights
- Reports
- Actions
Example; demonstration figures.
The six steps, in InouMetrix
Connect
Google Ads, Google Analytics 4, Search Console, Meta Ads, Facebook, Instagram, Inoubo, an API and webhooks: several accounts per platform, synced on their own.
Understand
Dashboards you build, twelve chart types, and widgets that always say which accounts they read.
Compare
Two periods, two years, two platforms, two properties or two sites side by side, with the gap computed.
Analyze
Your own metrics computed across several sources, like the real cost of a visit (InouMetrix Analytics, in early access).
Explain
InouMetrix AI answers your questions with the dashboard’s numbers, each one cited and checked, and says when the data is not enough.
Act
PDF, Excel or Word reports sent on their own, goals tracked, unusual days flagged, and InouMetrix AI suggesting what to look at. The decision stays yours.
The sources it reads
Connected in the app, read-only.
Frequently asked questions.
How is it different from a marketing dashboard?
The dashboard is its foundation: your numbers, together and readable. Marketing intelligence adds comparisons, computed metrics and InouMetrix AI’s explanations, and tells you when a number is out of the ordinary.
Do I need data analysis skills?
No. A widget is built by choosing the platform, the account, the metric and the chart; InouMetrix AI answers questions asked as you would ask a colleague.
Does InouMetrix change my campaigns?
No. InouMetrix reads your platforms with your permission. Nothing changes at Google or Meta unless a person decides it.
Is it useful for a small business?
Yes: the Free plan connects every source, with no credit card and no end date. Advanced comparisons and scheduled reports come with Basic and Pro.
Keep reading
- Marketing analyticsAnalyze your marketing across channels: Google Ads, Meta, GA4 and Se…
- InouMetrix AnalyticsInouMetrix Analytics computes your own metrics across several source…
- InouMetrix AIAsk questions about your marketing numbers: InouMetrix AI compares, …
- InouMetrix ReportsMarketing reports as PDF, Excel and Word, created in one click or em…
Your first dashboard, in a few minutes.
Create your InouMetrix account: the Free plan never expires, and no credit card is needed.