A Looker Studio alternative for your marketing reports.
Looker Studio is an excellent free tool for building reports. Inoumetrix starts from another idea: your ad platforms, your website and Google together, then an AI that explains the numbers. Here is what sets them apart, honestly.
What Inoumetrix does more
Meta connected directly
Meta Ads, Facebook Pages and Instagram connect in a few clicks, like Google Ads, Google Analytics and Search Console. In Looker Studio, Facebook Ads goes through a partner connector, often a paid one.
Inou AI explains your numbers
Ask a question about the open dashboard: Inou AI compares, summarizes and cites every number it uses. When the data is not enough, it says so instead of inventing. It works in French today.
Totals that do not mislead
A rate is computed on the totals, never by adding rates. Accounts are never added up without saying so, and different currencies are never mixed.
Goals, alerts and ready reports
Set a goal, get an alert when a number slips, and an email report with the PDF, an Inou AI summary and an Excel file. Nothing to build.
What Looker Studio does better
It is free
Looker Studio costs nothing. Inoumetrix has a Free plan that never expires, but scheduled reports, goals and alerts are in the paid plans.
A fully free-form layout
Every element is placed to the pixel, with your images, text and colours. Inoumetrix arranges widgets on a grid: faster, less free.
Hundreds of data sources
BigQuery, Google Sheets, databases and hundreds of partner connectors. Inoumetrix focuses on marketing: Google, Meta, Inoubo, an API and webhooks.
Unlimited calculated fields
Looker Studio lets you write your own formulas and blend sources. It is powerful, and it is also where mistakes slip in, like averaging rates.
How to choose
Choose Looker Studio if…
You have someone to build and maintain reports, your data lives mostly in Google, and you want a custom layout without paying.
Choose Inoumetrix if…
You advertise on Google and Meta, you want dashboards ready in minutes, and an explanation of what changed rather than one more chart.
Frequently asked questions.
Does Inoumetrix replace Looker Studio?
For marketing reports, often: Google Ads, Meta, Google Analytics and Search Console together, with email reports. For reports on internal data, BigQuery or Google Sheets, Looker Studio remains the better fit.
Can Looker Studio email reports?
Yes: it sends a PDF report on a schedule. Inoumetrix adds an Inou AI summary to the PDF and an Excel file with every row.
Can I use both?
Yes. Inoumetrix changes nothing in your Google or Meta accounts: it reads your data, like Looker Studio.
Is the app available in English?
Not yet: the Inoumetrix app and Inou AI work in French today. This site is in English so you can evaluate them.
Compare with your own accounts.
The Free plan never expires, and no credit card is needed.