Private beta · access coming
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Included from the Basic plan.
All your data.One intelligence.
InouMetrix brings your marketing data together, analyzes your performance and helps you decide with AI.
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- The Free plan never expires
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- Google Ads
- Google Analytics 4
- Google Search Console
- Meta Ads
- Facebook Pages
Marketing performanceLast 30 daysAd cost
23,1 k $
Cost
Conversions
1 904
Conversions
Top campaigns
- 1.Marque — Recherche359+1,1%
- 2.Véhicules neufs326+2,5%
- 3.Véhicules d’occasion316+3,9%
Top 3 of 6.
The InouMetrix app and InouMetrix AI work in French today; this site is in English so you can evaluate them.
Connect the tools you already use.
13 integrations to connect today (12 of them in beta), including a custom API for everything else, and 11 coming soon. Tap a logo to see what it brings.
Google Ads
Available (beta): connect it today
Spend, clicks, conversions and impression share by campaign.
- Good to know: Numbers are synced every hour; the list of campaigns and ad groups, with their status, once a day.
- Good to know: Google corrects conversions for 3 days: those days are read again at every sync.
Data available in InouMetrix
- Cost
- Impressions
- Clicks
- Conversions
- Conversion value
- Video views
- CTR
- CPC
- CPM
- Conversion rate
From your data to the right decision.
InouMetrix brings your sources together, computes the metrics that matter, compares your periods and your channels, spots what changes and explains what to do next.
- Connect
- Understand
- Compare
- Analyze
- Explain
- Act
Your sources
- Google Ads
- Meta Ads
- Google Analytics 4
- Search Console
- Inoubo, API, webhooks
Computed metricAnalytics, early access
Real cost per visit =
Google Ads cost+Meta Ads cost÷GA4 sessions
$2.14−8.4%
against the previous 30 days
InouMetrix AIGoogle Ads conversions fell 18% (68 fewer, 54 of them on “Brand — Search”), while cost rose 12%. Worth a look: that campaign’s bids.
- Insights
- Reports
- Actions
Example; demonstration figures.
Connect, visualize, understand, act.
The path of a number, from its platform to your decision. Four steps, in one tool.
Google Ads, Google Analytics 4, Search Console, Meta, Facebook, Instagram, and an API for the rest. Several accounts per platform.
- As many accounts as you manage
- Automatic sync, freshness shown
- Encrypted access, never displayed
Connections- Google Ads3 accounts: Ford Granby, Hyundai Granby, Mercedes-Benz GranbyUp to date
- Google Analytics 42 propertiesUp to date
- Google Search Console1 siteUp to date
- Meta Ads2 ad accountsUp to date
- Facebook Pages3 PagesUp to date
- Google Business ProfileAwaiting approval
Twelve chart types, a grid you move and resize, templates to start from. Your accounts side by side, or added up when you decide.
- One precise account, or several added up
- Tables with their total
- Full-screen presentation and PDF, Excel or Word reports
It compares periods, summarizes, and cites every number it uses. When the data is not enough to answer, it says so.
- Every number checked before it is shown
- No made-up causes
- It changes nothing in your accounts
PDF, Excel and Word reports, scheduled or in one click, the morning brief on the app’s home page, goals tracked and unusual days flagged.
- Daily, weekly or monthly
- Up to 20 recipients
- In the notification bell when a number is out of the ordinary
Connect
Connect your platforms in a few clicks.
Google Ads, Google Analytics 4, Search Console, Meta, Facebook, Instagram, and an API for the rest. Several accounts per platform.
- As many accounts as you manage
- Automatic sync, freshness shown
- Encrypted access, never displayed
Visualize
Build the dashboard you need.
Twelve chart types, a grid you move and resize, templates to start from. Your accounts side by side, or added up when you decide.
- One precise account, or several added up
- Tables with their total
- Full-screen presentation and PDF, Excel or Word reports
Understand
InouMetrix AI reads your dashboards with you.
It compares periods, summarizes, and cites every number it uses. When the data is not enough to answer, it says so.
- Every number checked before it is shown
- No made-up causes
- It changes nothing in your accounts
Act
Get what matters without opening InouMetrix.
PDF, Excel and Word reports, scheduled or in one click, the morning brief on the app’s home page, goals tracked and unusual days flagged.
- Daily, weekly or monthly
- Up to 20 recipients
- In the notification bell when a number is out of the ordinary
Connections- Google Ads3 accounts: Ford Granby, Hyundai Granby, Mercedes-Benz GranbyUp to date
- Google Analytics 42 propertiesUp to date
- Google Search Console1 siteUp to date
- Meta Ads2 ad accountsUp to date
- Facebook Pages3 PagesUp to date
- Google Business ProfileAwaiting approval
What is InouMetrix?
InouMetrix is a marketing intelligence platform that brings your advertising, analytics, SEO and social data together in one place. Build custom dashboards, compare periods, platforms and properties, and let InouMetrix AI turn your numbers into explanations, recommendations and concrete actions.
- The platforms
- Google Ads, Google Analytics 4, Search Console, Meta Ads, Facebook and Instagram, read with your permission.
- Who it is for
- Businesses that advertise online, agencies and their clients, multi-location networks.
- To start
- The Free plan, with no credit card and no end date.
Compare what really matters.
InouMetrix doesn’t just display your numbers: it crosses them. Two platforms, two periods, two years, two properties or two sites, side by side, with the gap computed.
Google Ads
- Spend
- $8,420
- Conversions
- 312
- Cost per conversion
- $26.99
- Click-through rate
- 4.8%
Meta Ads
- Spend
- $4,310
- Conversions
- 118
- Cost per conversion
- $36.53+35%
- Click-through rate
- 1.9%
InouMetrix AI
A conversion costs $26.99 on Google Ads and $36.53 on Meta Ads: +35% for Meta. Meta is still useful for reach (148,000 impressions); for conversions, the budget works harder on Google.
Last week
- Spend
- $1,980
- Clicks
- 1,010
- Conversions
- 74
- Cost per conversion
- $26.76
This week
- Spend
- $2,105
- Clicks
- 1,098
- Conversions
- 62
- Cost per conversion
- $33.95+27%
InouMetrix AI
Clicks are up (+8.7%) but conversions fell, from 74 to 62: the cost per conversion goes from $26.76 to $33.95. The gap happens after the click. Worth a look: the landing pages.
January to August 2025
- Sessions
- 41,600
- Clicks in Google
- 12,400
- Conversions
- 1,610
- Conversion rate
- 3.9%
January to August 2026
- Sessions
- 48,200
- Clicks in Google
- 16,900
- Conversions
- 1,930
- Conversion rate
- 4.0%+3.5%
InouMetrix AI
From January to August, sessions grow +16% and clicks in Google +36%: organic search grows faster than the rest. The conversion rate holds (3.9%, then 4.0%): the added visits convert just as well.
Property A
- Ad spend
- $5,200
- Website visits
- 9,800
- Leads
- 146
- Cost per lead
- $35.62
Property B
- Ad spend
- $4,650
- Website visits
- 10,400
- Leads
- 88
- Cost per lead
- $52.84+48%
InouMetrix AI
B gets more visits (10,400 against 9,800) but 88 leads against 146: a lead costs $52.84 there, against $35.62 for A. Worth a look: what stops B’s visitors before the form.
Site A
- Sessions
- 22,400
- Clicks in Google
- 8,900
- Conversions
- 610
- Conversion rate
- 2.7%
Site B
- Sessions
- 15,100
- Clicks in Google
- 3,200
- Conversions
- 520
- Conversion rate
- 3.4%+26%
InouMetrix AI
Site A draws more visits (22,400 against 15,100), mostly from Google (8,900 clicks against 3,200). But B converts better: 3.4% against 2.7%. Worth a look: what B’s pages do differently.
Example; demonstration figures.
A dashboard in four steps.
Connect
Authorize a platform once: all its accounts follow, and each one stays separate.
Add a widget
A metric, a breakdown, a chart: you see the result while you choose.
Arrange
Move, resize, or let “Rearrange” line the dashboard up with no gaps.
Share
A link, a scheduled PDF, Excel or Word report, or the presentation screen.
One widget, one precise account.
Several accounts on the same platform? Choose the platform, the account, the campaign, the metric and the chart: the widget draws itself. Try it.
Google AdsFord GranbyVéhicules neufsConversionsIndicator
Conversions
Ford Granby · Véhicules neufs · last 30 days
156
Conversions
The widget is computed by InouMetrix’s engine, as in the app, on demonstration data.
Discover the InouMetrix ecosystem.
Each family has its colour; all of them share your data, your accounts and your team.
Dashboards
Dashboards built your way, following your numbers every day.
A grid you move and resize, twelve chart types and templates to start from. Present a dashboard full screen or share it with a link.
- Drag, resize and duplicate a widget
- Twelve chart types, one style
- Presentation mode, and a public link with the Pro plan
- A PDF, Excel or Word report of the dashboard in one click
Dashboard · Marketing performanceAd cost
23,1 k $
Cost
Conversions
1 904
Conversions
Top campaigns
- 1.Marque — Recherche359+1,1%
- 2.Véhicules neufs326+2,5%
- 3.Véhicules d’occasion316+3,9%
Top 3 of 6.
Widgets
A metric, a breakdown, a chart: you see the result while you build it.
Source, accounts, campaigns, metric, chart, filters, period: each step shows the result while you build it.
- One precise account, or several added up: the widget says which
- Reusable account groups
- A widget described in words, prepared by InouMetrix AI
InouMetrix Connect
All your platforms in one place, with several accounts per platform.
Google Ads, Google Analytics 4, Search Console, Meta Ads, Facebook, Instagram, Inoubo, a custom API and incoming webhooks, in one place.
- Several accounts per platform, read one by one or together
- Automatic sync, freshness shown
- Encrypted access, never displayed
InouMetrix AI
It reads your numbers, compares them and cites each one; it says when it does not know.
InouMetrix AI reads the open dashboard, compares periods, summarizes and cites every number it uses. When the data is not enough to answer, it says so.
- Every number checked before it is shown
- No invented causes
- It changes nothing in your accounts
InouMetrix SEO
Your presence in Google: pages, queries, estimated opportunities and technical health.
Search Console, read for you: your pages, your queries and the clicks you could win, estimated. Inou Cyborg also checks the technical health of your pages.
- Opportunities: page two, bottom of page one, low click-through rate
- Technical health: 15 kinds of issues watched
- Inspection of an address in Google’s index
InouMetrix Reports
PDF, Excel and Word reports, in one click or emailed every week, month or quarter.
A report created in one click or emailed every week, month or quarter: a laid-out PDF, an Excel file with real charts, an editable Word document, and the InouMetrix AI recommendation.
- PDF, Excel and Word, of the same report
- Compared to the previous period, read by InouMetrix AI
- Your logo next to ours, on every plan
InouMetrix Teams
Invite your colleagues; each role sees and edits what it should.
4 roles, 30 rights an owner can take away from a role, and private dashboards.
- Invitations by email
- Each role sees and edits what it should
- Several seats with the Pro plan
InouMetrix White Label
Your logo and colour on InouMetrix, your shared dashboards and your reports.
Your name, your logo and your colour on InouMetrix, on your shared dashboards and on your email reports.
- Your brand in the app
- Your shares and reports under your name
- An option granted on request
Your reputation. Your content. Your growth. One platform.
Two INOU modules join your dashboards: your customer reviews and your YouTube channel, next to your campaigns.
Private beta · access coming
INOU YouTube Studio
Manage your channel, your videos and your YouTube performance from your InouMetrix workspace.
Included from the Pro plan.
Ask your data a question.
InouMetrix AI is the intelligence layer on top of your dashboards: it reads what you are looking at, compares periods, summarizes, and cites every number it uses.
- It cites its numbers.
- Every number in its answer points to the dashboard fact it comes from; a number without a source is rejected before you see it.
- It says when it doesn’t know.
- If answering would mean guessing a cause your data doesn’t show, it says it can’t determine it, and what would be missing.
- It changes nothing.
- It reads. Nothing changes in your ad accounts unless a person decides it.
InouMetrix AIDashboard: Dealership performanceWhy did my conversions drop?
The available facts do not show a drop in conversions: total conversions for the 4 accounts combined actually increased by +3.7% (1,893 vs. 1,825) F4.
- F4Conversions · Conversions · total de la période : 1 893 (+3,7%)
A real InouMetrix AI answer on the demonstration data, September 24, 2026. InouMetrix AI answers in French for now.
What people ask it
- “Why did my leads drop this week?”
- “Which campaign costs the most per conversion?”
Your SEO, explained simply.
Search Console gives you rows. InouMetrix SEO tells you what they mean: where you gain, where you lose, and which pages can bring you clicks.
| Query | Clicks | Impr. | Pos. |
|---|---|---|---|
| concessionnaire granby | 612 | 3,100 | 1.2 |
| véhicules d’occasion granby | 38 | 2,960 | 12.4 |
| camionnette 2026 prix | 41 | 2,380 | 6.8 |
| concession auto granby | 288 | 1,650 | 1.6 |
| vus hybride autonomie | 22 | 1,420 | 8.9 |
| pneus d’hiver granby | 9 | 1,210 | 14.7 |
| camionnette intermédiaire 2026 | 3 | 1,040 | 19.2 |
| entretien auto granby | 164 | 980 | 2.1 |
- Clicks
- 1,387
- +17.9% over 28 days
- Impressions
- 18,140
- +11.9% over 28 days
- Click-through rate
- 7.6%
- Average position
- 7.5
The clicks within reach
- “camionnette 2026 prix”about +157 clicks
At the bottom of page one · position 6.8 · /neufs/camionnette
En première page, mais en bas : améliorez le titre et la méta-description pour cette recherche, et renforcez les liens internes vers la page.
- “vus hybride autonomie”about +96 clicks
At the bottom of page one · position 8.9 · /neufs/vus-hybride
En première page, mais en bas : améliorez le titre et la méta-description pour cette recherche, et renforcez les liens internes vers la page.
- “voiture électrique autonomie hiver”about +62 clicks
At the bottom of page one · position 9.6 · /neufs/electrique
En première page, mais en bas : améliorez le titre et la méta-description pour cette recherche, et renforcez les liens internes vers la page.
And the technical health of your pages: Inou Cyborg checks for 15 types of issues.
Demonstration data: a fictional site (concession-exemple.ca), read by InouMetrix SEO’s real functions. Its recommendations are written in French, like the app.
Your reports work while you sleep.
You don’t have to open InouMetrix to know a number moved: the notification bell and the app’s home page tell you, and reports go out on their own by email, as PDF, Excel or Word, under your organization’s brand.
Every morning
The morning brief
The last full day of each source, compared with the same day of a typical week.
Tuesday
An unusual day
Cost unusually low, Véhicules neufs campaign, Ford Granby: $97.93, against $188.30 on a typical Tuesday.
Wednesday
A goal at risk
At this pace, 38 leads out of the 50 targeted by the end of the month.
Thursday
A source to reconnect
Facebook Pages needs your attention: its figures are no longer updating.
Friday, 7 a.m.
The report goes out on its own
The week’s indicators, compared, as PDF, Excel or Word, to your 4 recipients.
Examples on the demonstration data.
One brand or fifty locations.
Brands, domains, locations, agency clients: InouMetrix keeps each property separate, and lets you bring them together when the question calls for it.
Each on its own
One property per brand, domain, location or client, with its accounts, its dashboards and its reports.
Added up when you decide
The whole group in one widget, which always says what it adds up.
Compared side by side
Two properties, two sites or two locations on the same metrics, with the gap computed.
Work as a team.
4 roles, 30 rights an owner can take away from a role, private dashboards. Everyone sees and edits what they should.
Your platform. Your brand.
For agencies and groups: your name, logo and colour on InouMetrix, on your shared dashboards and on your reports. An option granted on request.
InouMetrixConversions · last 30 days
1 904
ABBoreal AgencyPropulsé par InouMetrix
Conversions · last 30 days
1 904
InouMetrix adapts to your business.
Agencies, groups, small businesses, e-commerce: the same data, read for your line of work.
One dashboard per client, and reports under your brand.
Each client on their own accounts, never added up without the widget saying so. Reports go out on their own every week, with your logo and your colour.
- InouMetrix White Label
- InouMetrix Reports
- Dashboards
Start for free. Grow at your own pace.
Every plan reads every source, including the custom API.
Free
forever
No credit card
- 1 dashboard
- 5 widgets
- 1 user
- Unlimited social posts*
Basic
Recommended/ month
Billed monthly
- 1 dashboard
- 30 widgets
- 1 user
- Unlimited social posts*
Pro
/ month
Billed monthly
- Unlimited dashboards
- Unlimited widgets
- Up to 20 users
- Unlimited social posts*
White label
On request
- Your name, your logo, your colour
- Your shared dashboards under your name
- Your email reports under your brand
Write to us from your account, under Aide et support (help and support).
* Subject to the limits of the APIs and social networks, and to InouMetrix’s fair use policy.
Free for schools and nonprofits, after a review.
The same engines as everywhere else: groups, work to hand in and mark, and your own dashboards. A student never sees another student’s work.
Frequently asked questions.
For the plans in detail, the pricing page answers the rest.
What is InouMetrix?
A marketing intelligence platform. It brings your advertising, analytics, SEO and social data together in dashboards you build, compares your periods, your platforms and your properties, and InouMetrix AI explains what changes and what is worth a look. The Free plan is free, with no credit card.
Which platforms can InouMetrix connect?
Google Ads, Google Analytics 4, Search Console, Meta Ads, Facebook, Instagram, Inoubo, a custom API and incoming webhooks. Others are coming: they are marked “Coming soon”.
Can I connect several Google Ads accounts?
Yes. Authorize Google Ads once: the accounts you have access to are offered, and you choose which ones to sync. A widget reads one precise account, or adds several up, and always says so (“Google Ads · 3 comptes”): a sum is never hidden.
Can InouMetrix compare Google Ads and Meta Ads?
Yes. With the Pro plan, the “Compare” widget puts two to four platforms, accounts or campaigns side by side, with their gaps. On every plan, a widget compares itself with the previous period or the same period last year. A cost per conversion is computed on each side’s totals, never by adding rates.
Can I create several dashboards?
Yes. Each dashboard has its widgets, its layout and its period, and “Rearrange” lines it up with no gaps. How many dashboards are included depends on the plan: the pricing page gives the number for each.
What is InouMetrix Analytics?
The part of InouMetrix that computes your own metrics from several sources: a real cost per visit (Google Ads and Meta Ads spend divided by Google Analytics 4 sessions), ratios, percentages, comparisons between platforms. It is in early access, by invitation for now.
Does InouMetrix use artificial intelligence?
Yes: InouMetrix AI reads your dashboards, compares periods, summarizes and answers your questions. Every number in its answer must come from a fact of the dashboard, and the answer is checked before it is shown; if it cannot answer with your data, it says so. It changes nothing in your ad accounts.
Can I create PDF, Excel and Word reports?
Yes, from the Basic plan: “Generate a report” produces a PDF, an Excel workbook or a Word document from a dashboard, and scheduled reports go out on their own daily, weekly or monthly, to up to 20 recipients, under your organization’s brand.
Can I manage several brands or locations?
Yes. Each brand, domain, location or client can be a property, with its accounts, its dashboards and its reports. You look at them separately, compare them side by side or add them up in one widget, which always says so.
Can I use InouMetrix without Inoubo?
Yes. Inoubo is one integration among others, useful to car dealerships. InouMetrix works with Google Ads, Meta, Google Analytics 4, Search Console and your other sources, whatever your industry.
What is a marketing dashboard?
One screen that brings together the numbers of your campaigns, your website and your visibility in Google, to see at a glance what you spend, what it brings and what is changing. In InouMetrix, every widget reads a real account, and you choose the numbers, the chart and the period.
Which marketing KPIs should I track?
The ones that lead to a decision: what you spend, the conversions it brings and the cost of a conversion; for the website, sessions and where they come from; in Google, clicks and position. Compare them with the previous period, and compute a rate on the totals, never by adding rates.
Does InouMetrix replace Looker Studio?
For marketing reports, often: Google Ads, Meta, Google Analytics and Search Console together, email reports and InouMetrix AI to explain them. Looker Studio stays free and more open for internal data: the full comparison is on the “InouMetrix vs Looker Studio” page.
Is the app available in English?
Not yet: the InouMetrix app and InouMetrix AI work in French today. This site is in English so you can evaluate them.
Your first dashboard,in a few minutes.
Create your account: the Free plan never expires, and no credit card is needed.
